about mike currey

A marketing and partnerships leader with a diverse background spanning media strategy, affiliate marketing, product marketing, and analytics. He partners with both B2C and B2B brands across the music, media, real estate, CPG, fashion, and technology industries to build scalable, performance-driven solutions that deliver measurable results.

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Mike has worked across the agency, brand, publisher, and startup sides of the business, managing campaigns and strategic initiatives for brands including Moët Hennessy, Toyota, Microsoft, Quince, T-Mobile, and Blue Nile. This cross-functional experience has earned him a strong reputation for connecting strategy, partnerships, and performance marketing.

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With deep expertise in affiliate and performance partnerships, Mike has developed and implemented customer-centric programs built for modern marketing ecosystems. He led the strategy, buildout, and growth of T-Mobile’s affiliate program over six years. During that time, he helped launch the brand’s military offer (which became the foundation of its military program), contributed to the rollout of T-Mobile Tuesdays, and launched a performance-based social influencer program;  Going as far as building his own tracking solution to make commissions happen in 2015. He also helped pioneer an industry-first phone tracking solution that enabled commission payouts based on SKU-level call conversions — a model later reflected in solutions from platforms like Invoca and Impact.

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Most recently, he built Quince's affiliate program, which included a strong performance PR initiative averaging 120 press hits per week, a YouTube creator program, and professional athlete influencers.